• Chelsea Spurlock

PR Case Studies: Mattel

During the first half of the courses for my M.A. at the University of Memphis, my emphasis was in public relations. While studying the public relations strategies organizations use, it is common to see companies have to deal with the good, the bad and the ugly in their brand maintenance. Mattel certainly dealt with the ugly, and this paper discusses their circa 2007 corporate reputation nightmare.



© 2018 by Chelsea Slack