• Chelsea Spurlock

PR Case Studies: Dr Pepper Snapple

Dr Pepper Snapple is a relatively new company composed of many old, well-known brands. DPS is an example of a company that has managed and refined their brand all while working to meet the diverse needs of their stakeholders. This paper delves into the struggle by the company to create a recognizable brand while not superseding the many storied products it encompasses.



© 2018 by Chelsea Slack