• Chelsea Spurlock

PR Case Studies: Dr Pepper Snapple


Dr Pepper Snapple is a relatively new company composed of many old, well-known brands. DPS is an example of a company that has managed and refined their brand all while working to meet the diverse needs of their stakeholders. This paper delves into the struggle by the company to create a recognizable brand while not superseding the many storied products it encompasses.

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© 2018 by Chelsea Slack